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Unleashing Your Potential: Welcome to Micro Mgmt!

Meet Your New Go-To Source for Everything Micro-Influencer—Get to Know Us and What We’re All About!

Welcome to Micro Management! 🎉

Hiiii and welcome to the very first issue of Micro Mgmt! Think of us as your personal talent manager, guiding you through the wild world of social media—without the hefty price tag. Whether you're just starting out or already flexing your influence, this newsletter's got all the insider tips you need to build an epic personal brand and make it big online.

Why "Micro Management"? In the world of big companies and brands, smaller creators are often described as "Micros." But don't let the term fool you—micro-influencers have big potential! You might have a smaller follower count, but you can still make a massive impact. That's where we come in, providing all the guidance and expertise you'd expect from a talent manager, tailored just for you. We're here to show you how to leverage your unique position and turn those "micro" beginnings into a major presence.

What You'll Learn in Micro Management

  • Crafting Your Personal Brand: Learn how to define your vibe and let your unique personality shine through.

  • Platform Hacks: Find out which social media platforms suit you best and how to conquer each one.

  • Bagging Brand Deals: Get the lowdown on attracting, negotiating, and managing brand partnerships—just like a talent manager would.

  • Engagement 101: Discover why engagement is queen and how to build a loyal, active following.

  • Tools & Tricks: Check out the best apps and resources to up your content game and streamline your workflow.

A Personal Note from the Editor

Hey, fabulous people! I’m Mariella, and I’m excited to start this journey with you. Imagine me as your friendly manager, guiding you through every step of the influencer journey. A little about me—I started in the creative industry at just 15, working at a local radio station. That was the spark that led me into a world of TV, fashion, and beauty, where I've been in creative roles ever since.

I've done a bit of everything, from working on reality TV shows like Geordie Shore and Big Brother to making waves in the fashion industry at Pretty Little Thing. I've produced epic photoshoots with celebs like Little Mix and Ashanti, and even worked my magic as a Model Booker in LA and the UK. Now, I'm the Marketing and PR Manager at Kiko Milano, mixing it up with influencers, leading killer campaigns, and making sure our brand stays on everyone’s radar.

Why am I sharing all this? Because I’ve been where you are—finding your voice, building your brand, and navigating the wild world of social media. Micro Management is here to give you all the advice and guidance a talent manager would, without the cost. Whether you're here to boost your followers or land those dream brand deals, I've got your back.

Thanks for joining the Micro Management fam! Let’s make some magic happen!

Lots of Love,
Mariella
Editor, Micro Management

Mariella hosting an influencer event December 2023

Stay Tuned for More!

In the next issues, we’ll be spilling more secrets, from nailing your personal story to crushing it on different platforms and mastering the art of deal-making. So, stick around for expert tips, cool hacks, and a whole lot of fun!